STYLE GUIDE
WHAT TO WEAR
Maternity sessions
Let's get one thing out of the way first: there are no maternity wardrobe rules here.
I love colour. I love unexpected combinations. I love a ridiculous amount of fabric flying in the wind. I love something tiny and fitted just as much as an enormous dress taking over half the frame. And sometimes the best outfit is barely an outfit at all.
What matters to me is that it all works together — you, your skin, the location, the light, the season and what we're trying to create.
COLOUR, COLOUR, COLOUR
Please don't think maternity photography has to mean beige.
I love experimenting with colour. Deep red against green grass. Mustard in late summer. Burgundy against pale winter skin. Pink somewhere unexpected. A rich brown against water. Even contrasting colours can be incredible when we use them intentionally.
I think about colour as part of the whole photograph rather than choosing an outfit in isolation.
What colour is the landscape? What is the light doing? What time of year is it? What works with your skin and hair? What colours are already around us — and do we want to blend with them or completely break away from them?
Sometimes I want everything beautifully tonal.
Sometimes I want you to stand out.
Both can be magic.
AND YES, SOMETIMES BLUE IS TRICKY
Especially here in Finland.
Our light is often naturally cool, our shadows can be very blue and many of us have light skin. Add a lot of cold blue close to the face and it can make skin look even cooler.
That doesn't mean no blue. It means choosing it intentionally.
A faded denim, dirty blue, deep navy or an amazing blue dress in exactly the right landscape can be bloody beautiful.
Colour isn't about rules. It's about relationships.
FABRIC IS MY FAVOURITE THING TO PLAY WITH
Give me fabric. Anywhere.
A huge piece of fabric in a field. Something sheer wrapped around your body. A shirt hanging open. A dress being picked up by the wind. A knit falling off your shoulder. A skirt we can throw, pull, wrap, twist or completely change between frames.
Fabric gives us movement, shape and unpredictability.
And that's where photographs start becoming really interesting.
This is also why very stiff clothing doesn't always work for the way I photograph. I want you to be able to move your body, stretch, walk, sit, lie down, turn, bend and let the wind do whatever it wants.
But maternity is also where I happily break that rule.
A structured blazer. Denim. A sharp silhouette. Something fitted that makes the shape of your pregnant body impossible to miss.
If it's intentional, I'm into it.
SHOW THE BODY
Pregnancy creates shapes that only exist for such a ridiculously short time.
So let's use them.
A fitted dress can be incredible. So can jeans worn low under your belly. Underwear and an oversized knit. A bodysuit. An open shirt. A piece of fabric. Bare belly. Bare legs.
Or completely nude.
You don't need to decide beforehand how much skin you want to show. We can start somewhere comfortable and see where the session takes us.
IF YOUR FAMILY IS JOINING
This is where I want the colours to start talking to each other.
Not matching. Working together.
If you're wearing something bold, everyone else doesn't need to compete with it. Maybe your red dress is the hero and your partner and children sit quietly around it in warm neutrals, browns or denim.
Or perhaps we're building a whole palette with several colours.
Lay everything together and look at it as one photograph rather than four separate outfits.
Does one colour scream for attention for the wrong reason? Is everything the exact same tone? Does something feel too polished next to everything else?
We can fix that.
AT HOME
At home I love clothes that feel like they could actually belong there.
Bare feet. Underwear. An oversized shirt. A knit. Jeans. A slip dress. A tank. Sheets and fabrics pulled from around the house.
Your home already has a colour palette, so we'll work with it rather than pretend it isn't there.
And home sessions don't have to be pale and quiet either. If your house has colour, let's use it.
OUTDOORS
Outside, the landscape becomes part of your wardrobe.
A green summer field, dry August grass, grey rocks, dark autumn earth, snow, water, a stormy sky — they all change what I might suggest you wear.
This is why I don't have one little palette of "photography colours" that works all year.
I want to see where we're shooting, when we're shooting and who I'm photographing.
Then we play.
And please send me outfit ideas, screenshots, things you've found buried in your wardrobe or something completely weird you're wondering if we could make work.
Those are often my favourites.

